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Kicked off Phase 1 of a signature brand identity for @nolatrees today! Phase 1 is all about me getting to know as much as I possibly can about my client's business. We hop on a video chat and I go through a bunch of questions with them that help me better understand what they do, who they do it for, and what makes them *them*. . I think clients are often equally excited and nervous for an hour-long video chat, but without fail — everyone later says something like "man, that first phase was like business therapy!" and "It made things so clear for me!" Or "I know that was for you to better understand me, but for me it ended up being the most valuable part of the whole process!" They then fill out a questionnaire to supplement our chat. . Lastly, I organize and pare down my call notes (along with their questionnaire answers) and do a little extra research on their audience and aspirational peers. I put it into a PDF that summarizes their brand in words — and that's our foundation that guides us through the rest of the project. It's all part of the signature brand process! 📷: @michelesuits
Smart, sexy, cozy color palette. It's all about that terra cotta coppery goodness 🙌
We're taking a little summer vacation from #WellstruckLadyBoss during July to make room for loads of client work! 🥂 In the meantime, join us for our first-ever Happy Hour Webinar on Tuesday, July 25! 👩‍💻👩🏻‍💻👩🏽‍💻👩🏿‍💻🍹 We're hosting a laid-back, virtual happy hour where we'll walk through how to set up a free Mailchimp account, customize and brand the sign-up form, and integrate it with Squarespace. 🥃 This one's FREE! Register via link in profile, and have a cocktail or mocktail in hand at 4:30p EST on July 25! 🍷 (And Lady Boss will be back in August!).
Today was jam-packed in the best kind of way! Proposal writing, a Strategy Session video call, packaging design drafts, more proposal writing, and just found out my interview with @socialstylate was published over on their blog today. Thank you, Social Stylate! You make me feel so fancy!
Hello, beautiful. When @shopmorethanenough approached us, she knew that her skincare products were some of the best out there — but her audience didn't. She knew the way to get them to discover her was to step up her visual presence — from her name to her logo; from her packaging to her product photos. That's just what we did! It was a major leap in getting her ahead of former DIY competitors, into the wholesale arena. 💪 📷: @michelesuits
Feeling summery! This one's from my personal passion project, #100daysofnatureinpatterns, which was exactly what I needed while it lasted, then totally fizzled out at 30-something days 😂🤷‍♀️ It did the job of re-inspiring me! And who knows, maybe I'll revisit it some day.
Check out this sneaky peek at another rebrand launching soon! This one's full of joy and outdoorsy vibes 😍 Justin (@justrobjohn) sprung for this dreamy little booklet that he can hand out to his prospective clients — like a big warm hug that introduces them to his vibe, his signature offering, and how to get started with him. We LOVE the way a piece like this gives a business owner more confidence in selling what they do. Stay tuned! _____ Portfolio 📷 by @michelesuits
The finest of lines for these fancy feathers.
Designed this brand identity for a small craft ice cream brand that does a whole lot of spinning local, seasonal ingredients to create the freshest blends. 📷: @michelesuits _____ Sidenote: I've been collaborating with @michelesuits for my own brand imagery (photos and video) and I am beyond excited! It is so stinking helpful to see your own brand through someone else's eyes. 🙌
Everybody's favorite.