We use strategic design to build brands that resonate with the people they're meant to reach.


for new businesses

Starter Brand

If your business is less than a year or two old (or you haven't even launched yet), and you could use a confidence boost with a more cohesive, consistent, professional look — this is for you.

The Starter Brand Identity provides you with the beginner's essentials: a brief questionnaire, a 30-minute consultation, a clean typographic logo, a primary color, a font system, a business card, and a cohesive brand sheet.

You'll have this professional set of visual brand assets within a few weeks — giving you the boost in focus, enthusiasm, and momentum you need to take this whole business thing more seriously.

For established businesses

Signature Brand

If you've been doing this thing for at least a year or two, you are tired of DIYing, and you believe in the value of investing in a strong brand — our signature method is for you.

It kicks off with what past clients fondly refer to as "brand therapy" so we can get to know all about your business before we start designing. Not only does this part help us design better — but it brings you that magic sense of clarity. By the time we finish this part — which includes a PDF summary — your fears (like "what if I don't love what you design for me?") will melt away.

In the end, you get a thorough, beautifully effective brand identity, complete with logo (and variations), full color palette, brand enhancements (like texture, icons, or pattern), and the collateral pieces you need to be cohesive throughout your clients' experience. And enough confidence to raise your prices.


After going through any of the services above, you can think of us as your Creative Director. We're part of your team, keeping your brand cohesive as you grow. You'll get access to us for all future design needs: website, capabilities decks, press & sales kits, packaging, photoshoots, consulting, and more.


What our clients are saying

They are a great team to work with and I have seen a major increase in my event inquiries and bookings.
— Lori, Faunbrook Bed & Breakfast
Wellstrucks’s thorough research into my aesthetic and goals fueled them to a spot-on brand identity that I never saw coming.
— Angela, Modern Relics
Ultimately they helped me create a timeless and classic brand identity that I believe will last me for a long time. They rock!
— Aly, Wild Cotton
Since rebranding, I have had the confidence to expand my business. I have already gotten a major return on my investment.
— Annie, Annie Howe Papercuts