Set up a system to track your inquiries. For us (and our website clients!), that means we set up our processes so that every inquiry comes through a form on our website. We set up the back end so that every form submission automagically populates our inquiry database (aka a spreadsheet in Google Drive).
Make it easy for your clients to write meaningful testimonials by starting with a customer feedback survey.
Your audience is arguably the most important part of your brand. If your social media accounts were to disappear tomorrow — do you have any way of reaching the following you've worked so hard to grow? This is the exact reason there's so much buzz in the entrepreneur world about the importance of growing your email list.