THIS INTERVIEW IS PART OF THE LADY BOSS HOSTESS SERIES
Sara Villari is hosting the January 2017 edition of Lady Boss at her shop in Philadelphia. Purchase tickets here.
Let's get to know her
Q: COFFEE OR TEA?
A: Coffee! I'm obsessed with my Aeropress lately.
Q: GUILTY PLEASURE?
A: I'm secretly a huge Taylor Swift fan, and my favorite thing about work from home days is that I always have Mad Men in the background. I've probably watched the entire series at least 15 times.
Q: WHAT ARE YOU LISTENING TO LATELY?
Q: WHO ARE YOU CRUSHING ON?
A: The embroidery work of @sarahkbenning on Instagram.
Q: CURRENT MANTRA (OR PHRASE, OR AFFIRMATION...)?
A: Do good work and share it with people.
What makes her a boss
WHAT DO YOU DO?
A: Occasionette is my gift and card shop.
Q: TELL US ABOUT A PROJECT YOU RECENTLY WRAPPED
A: Christmas! We make a really big deal out of the winter holidays at Occasionette. As soon as we ring in the New Year, I start working again on the holiday season again. I've learned that to succeed in retail means working a full 6–9 months ahead of the calendar, at a minimum.
Q: WHAT MAKES YOU GO TO WORK EACH DAY?
A: I love how shop owning requires so many different problem solving abilities. A huge part of it is the numbers and logistics — the buying budget, figuring out costs, making sure we're ordering the right numbers on inventory, scheduling staff, ordering a good range of price points. But then I also love the creative part of it — deciding what we will stock (the fun part that everyone thinks of when they imagine what shop keepers do), figuring out how it all gets merchandised, the window displays. I love that my job uses every part of my mind.
Q: TELL US ABOUT A DREAM PROJECT OR CLIENT.
A: My goal is to ultimately grow Occasionette just big enough that we could hire a small creative team to work with me on buying, merchandising and marketing. And I'd love to have a location in Reading Terminal Market.
Q: WHAT MADE YOU DECIDE TO HOST A LADY BOSS?
A: I was lucky enough to attend my first last summer and I just loved it. I knew I wanted to host because it's the kind of thing I'd love to see more of in Philadelphia.