You may have heard that one great way to boost your SEO is by blogging. Blogging is a way to update your site frequently, add value to your website, and keep people on your website for longer (because they're reading your content!).
Your audience is arguably the most important part of your brand. If your social media accounts were to disappear tomorrow — do you have any way of reaching the following you've worked so hard to grow? This is the exact reason there's so much buzz in the entrepreneur world about the importance of growing your email list.